Emoji Turns Real
Vi Agroforestry is a Swedish charity organisation that fights poverty and starvation in eastern Africa – through tree planting. Like charity organisations all over the world, they collect money through text donations. The problem is that people need to text complicated SMS codes to make donations. We decided it was time for a better, smarter and more user friendly solution than complicated SMS codes. So, we teamed up with a technical provider – in cellular technology – and made it possible to donate through texting the tree emoji.
To promote the emoji that turns real we put the message on digital billboards in Stockholm. For the first time ever – an emoji got a real value. Each tree emoji you text is equivalent to a donation of 2 US Dollars – which is the sum Vi Agroforestry needs to plant a real tree in eastern Africa. You can send up to 25 emojis in one text message.
Awards and Mentions
The Shorty Awards 2016, Finalist
Epica Awards 2015, Shortlist, Mobile Campaigns
The Lovie Awards 2015, People's Award
The Lovie Awards 2015, Silver, Mobile Advertising
The Lovie Awards 2015, Shortlist, Mobile & Experiential
The FWA, Mobile Of The Day
Best Ads, Best interactive of the week
Adweek, Agency Spy
Directory, Digital issue
Ads of the world
Dagens Media, Article