The Banner Ad That Can See What You See
We have created a banner ad that can adapt its message to millions and millions of images in real-time. To make this possible we combined real-time user data from Hemnet.se with an API for real-time image recognition. We then cross-linked this information to our own database of products and product messages. The result is a banner ad that knows what you are looking at - and adapts its message accordingly.
With a vast range of smart home products to showcase, contextual relevance is key. Showing the user the right product at the right time – in real time. So, we created a banner campaign that adjusts its message to what the user is looking at.
Awards and Mentions
Echo Awards, Best Use of Search/Display, Finalist (TBA)
Cresta Awards, Interactive, Finalist (TBA)
The One Show, Online Advertising, Shortlist
Epica Awards 2016, Bronze
The Webby Awards 2016, Nominee
The Lovie Awards 2016, Official Shortlist
Guldnyckeln 2017, Nomination
Directory 2016, June, Digital Issue
Directory 2016, Editorial
Best Ads 2016, Best interactive of the week
Dagens Media 2016, Article