Part of being human is constantly exploring new expressions and daring to do things differently. We make experimental music, invent new art forms, create obscure stage performances and we thrive by developing new technical solutions. It’s human to challenge what we know and try to do things differently. Our new campaign for St1 is a tribute to everyone out there who dares to stand out. Of course with a humorous angle that focuses on one of the things St1 does differently - letting their customers pay for fuel with their mobile.