Out of all journeys made by car in urban areas, more than half are shorter than 5 km (3 miles). Many of these trips could easily be replaced by an electric bike. But are people aware of that? Since distance to the city center and time of transportation are key factors when looking for a new home, Vattenfall teamed up with Sweden’s largest real estate website – Hemnet. First we selected real-estate-ads with houses located at a suitable distance from the city center in Sweden’s three largest cities, Stockholm, Gothenburg and Malmo. Then we created a banner that showed up next to the real-estate-ads.
In real time, the banners fetched the adress from the real-estate-ad, then combined the features of an electric bike with the features of Google Maps in order to calculate and show you how quickly you could go from each house to city center using an electric bike. By combining different messages with specific directions we generated more than 18 000 unique banners. Each banner came with a voucher giving you a 1 500 SEK discount when buying an electric bike. Each banner also showed the best path for bicycling.
AWARDS AND MENTIONS
Echo Awards 2015, Silver
Guldnyckeln 2015, Guld
Directory, digital issue