The Banner Ad That Can See What You See

The Banner Ad That Can See What You See

Vattenfall is Swedens’s biggest generator of electricity and producer of heat. Besides their core activities as energy producer, one of their key objectives is to offer consumers smart solutions for their homes and home electronics. Their online store sells a wide range of products that allow you to control electronic devices through your smartphone: switching lights on and off, turn on the garden lights or checking the temperature in your pool. You can also find products that will help reduce your energy consumption, such as window seals that stop energy leakage, flow control valves that reduce water consumption and even solar cell panels.

With a vast range of smart home products to showcase, contextual relevance is key. Showing the user the right product at the right time – in real time. So, we created a banner campaign that adjusts its message to what the user is looking at. That's right. Through the use of state of the art image recognition together with some serious calculations and smart database-use, we created The Banner Ad That Can See What You See.

Awards and mentions

Echo Awards, Best Use of Search/Display, Finalist (TBA)
Cresta Awards, Interactive, Finalist (TBA)
The One Show, Online Advertising, Shortlist
Epica Awards 2016, Bronze
The Webby Awards 2016, Nominee
The Lovie Awards 2016, Official Shortlist
Guldnyckeln 2017, Nomination
Directory 2016, June, Digital Issue
Directory 2016, Editorial
Best Ads 2016, Best interactive of the week
Dagens Media 2016, Article